Who Needs Coaching Anyway?

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My profession is pretty simple in that essentially I assist people in aspects of health and fitness using a base of knowledge, strategies, and experience that helps them attain their goals more efficiently then they could do on their own.  Sure, everyone knows that fast food is unhealthy, but that doesn’t seem to be slowing down the rise in obesity.  Everyone knows exercise is good for you, but how many people get lost in waves of contradictory information on what ...

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When the Going Gets Weird the Weird Get Authentic

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If you happened to be around Long Beach CA on August 25-28th you probably saw a noticeable number of people wearing really short shorts and tank tops. Then you might have noticed others wearing fairly normal clothes but who probably looked stronger than your average bear.  Both groups were in town for the annual Perform Better Summit, the last of the year and undoubtedly the best fitness education event on the West Coast. But one group probably picked up more ...

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